Comprehensive data on U.S. pickup truck sales, market share, pricing, and emerging EV trends — updated monthly with the latest figures.
EV pickup sales surged +45.8% YoY — fastest growing segment in 2025.
Compact truck demand up +22.3% — Maverick now #7 nationwide by volume.
RAM 1500 down -2.3% YoY while Silverado gains +1.9%, narrowing the gap.
Up from 5.2% in 2024 — electrification accelerating across all segments.
Prices up +3.1% YoY, pushing affordability concerns for entry-level buyers.
The latest figures on America's most popular vehicle segment, from total sales to electrification trends.
U.S. Market Size (2025)
$92.4B
vs. 2024
Units Sold (2025)
3.21M
vs. 2024
Average Transaction Price
$58,574
vs. 2024
Market Share of All Vehicles
20.3%
vs. 2024
EV Pickup Share
8.4%
vs. 2024
Fleet Sales Share
34%
vs. 2024
Avg. Days on Lot
42
vs. 2024
Avg. MPG (Combined)
23.1
vs. 2024
U.S. pickup truck annual sales (millions) and average transaction price
U.S. sales rankings, 2025 full year estimates
| Rank | Model | Segment | Units Sold | Avg. Price | YoY Change |
|---|---|---|---|---|---|
| #1 | Ford F-150 Ford | Full-size | 787,422 | $56,295 | +3.1% |
| #2 | Chevrolet Silverado 1500 Chevrolet | Full-size | 586,318 | $55,100 | +1.9% |
| #3 | RAM 1500 RAM | Full-size | 468,712 | $57,820 | -2.3% |
| #4 | Toyota Tacoma Toyota | Mid-size | 272,645 | $42,350 | +14.2% |
| #5 | GMC Sierra 1500 GMC | Full-size | 248,891 | $62,400 | +4.5% |
| #6 | Toyota Tundra Toyota | Full-size | 124,876 | $58,930 | +7.1% |
| #7 | Ford Maverick Ford | Compact | 118,234 | $32,150 | +22.3% |
| #8 | Chevrolet Colorado Chevrolet | Mid-size | 97,641 | $40,800 | -5.1% |
| #9 | Ford F-150 Lightning Ford | EV Full-size | 87,512 | $62,500 | +45.8% |
| #10 | Nissan Frontier Nissan | Mid-size | 78,921 | $38,200 | -1.8% |
How the market breaks down by truck size class
F-150, Silverado 1500, RAM 1500, Tundra, Sierra 1500
Tacoma, Colorado, Frontier, Ranger, Canyon
Maverick, Santa Cruz, unibody entries
F-250/350, Silverado HD, RAM 2500/3500
Select any two trucks from our top 10 to compare specs, pricing, and performance head-to-head.
Ford F-150
Metric
RAM 1500
EV pickups now account for 8.4% of all pickup truck sales — up from just 0.4% in 2021. Here's the trajectory.
Ford F-150 Lightning
320 mi range
From $52,000
On Sale
Rivian R1T
328 mi range
From $73,000
On Sale
Chevrolet Silverado EV
450 mi range
From $57,095
On Sale
Tesla Cybertruck
340 mi range
From $79,990
On Sale
RAM 1500 REV
350 mi range
From $58,000
On Sale
GMC Sierra EV
440 mi range
From $59,495
On Sale
The Ford F-Series has been America's best-selling truck for 48 consecutive years.
A new pickup truck is sold every 9.8 seconds in the United States.
Texas, California, and Florida are the top 3 states for pickup truck registrations.
The average pickup truck owner keeps their vehicle for 8.4 years — 2 years longer than sedans.
Pickup trucks account for 3 of the top 5 best-selling vehicles in the U.S.
76% of pickup truck owners say they would buy another truck as their next vehicle.
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Suggested Citation:
Pickup Truck Industry Statistics & Trends (2025). Retrieved from https://pickuptruckdata.com/